About Us

Digital Intelligence For Increased Relevance

We’re good at what we do, and our specialty is turning vision into action. Thriving at the intersection of street-smart and cutting-edge, we apply sage industry insights to smart marketing tactics that produce results. Together, we’ll collaborate to identify issues, define outcomes and paint a clear path to a valued brand with a strong following.

The W8LESS team has been combining creative thinking with emerging technologies since its inception. With over 75 years (7 decades) of combined executive level experience within business operations, digital and technology space, we’ve weathered all manner of storms, through economic down-turns and rapidly evolving technologies, by staying focused on what lies ahead. From global brands to local businesses, our ability to evolve with the changing times has allowed us to maintain a steady portfolio of new and long-held clientele. 

Rivers Pearce: Co-Founder/CEO

With nearly two decades of experience in the digital marketing and technology world, Rivers helps business leaders navigate the increasingly complex landscape of technology that powers modern marketing and sales organizations. He has worked with Fortune 500 level brands in e-commerce and online marketing, and has deep expertise in the real estate and property technology industries. As BoomTown’s 10th employee, he was provided with the unique opportunity to help grow one of the real estate industry’s top sales and marketing platforms. He also works with tech companies who are interested in entering the real estate vertical, or enhancing their position within the space through marketing, partnerships, events, experiences, and more.

Scott Holtkamp: Co-Founder/COO

Being part of the digital transformation for over 20 years, Scott is a top performing digital and technology leader with executive management, strategic business development and digital marketing experience. While building multiple agencies, Scott has revolutionized how consumers and producers interact digitally through geomarketing. Coming from a multi-generational family of entrepreneurs, Scott is a leader at heart. Having spent years in traditional marketing and sales, Scott saw the movement and need for digital marketing. Owning and operating his own digital marketing firm was a seamless transition for Scott, where he spent over 12 years working with a variety of clients, from Fortune 500 companies to start-ups. Technology is ever changing and evolving, exploring new ways of how people can communicate and connect has and always will be a fascination of Scotts’.

Peter Klassen: Partner

Mr. Klassen has spent most of his 20 year career as an IT & Operational consultant. Starting as a developer, Mr. Klassen’s roles in the development life cycle have evolved with a breadth of experience in working on projects from an initial idea to post-deployment success. He has built several delivery and methodology programs and technologies for his clients. While earning his MBA, Mr. Klassen discovered his entrepreneurial side and began to launch private ventures which enabled him to apply real world delivery training to tackle innovative technology challenges. This has developed his ability to think critically, deal with enormous impediments, and manage against real goals while facing rigid constraints. With a great work-life balance in Charleston, SC, Mr. Klassen enjoys his time with his family and friends.

Kent Movchan: Partner

Having spent nearly 20 years at TONI&GUY/TIGI, Kent Movchan began his journey by graduating from the TONI&GUY Hairdressing Academy in Dallas, TX in 2002 and immediately began his career at the TONI&GUY salons in the DFW area. Kent quickly formed a reputation of providing outstanding client service and driving profitable revenue growth. The first salon he managed became the top performing salon throughout the entire company. From there, he quickly stepped into other roles within the organization and became instrumental in deploying the franchise model for their academy and salon division, along with growing their TIGI product division. In 2017, Kent accepted the position of President & COO for TONI&GUY, where he was responsible for the expansion and ongoing development of franchising, company owned units, education, marketing, and products. Under Kent’s leadership, TONI&GUY achieved record revenue growth, operation performance and profit margins that outpaced most industry peers.

Rivers Pearce

Co-founder/ceo
With nearly two decades of experience in the digital marketing and technology world, Rivers helps business leaders navigate the increasingly complex landscape of technology that powers modern marketing and sales organizations. He has worked with Fortune 500 level brands in e-commerce and online marketing, and has deep expertise in the real estate and property technology industries. As BoomTown’s 10th employee, he was provided with the unique opportunity to help grow one of the real estate industry’s top sales and marketing platforms. He also works with tech companies who are interested in entering the real estate vertical, or enhancing their position within the space through marketing, partnerships, events, experiences, and more.

Scott Holtkamp

co-founder/coo
Being part of the digital transformation for over 20 years, Scott is a top performing digital and technology leader with executive management, strategic business development and digital marketing experience. While building multiple agencies, Scott has revolutionized how consumers and producers interact digitally through geomarketing. Coming from a multi-generational family of entrepreneurs, Scott is a leader at heart. Having spent years in traditional marketing and sales, Scott saw the movement and need for digital marketing. Owning and operating his own digital marketing firm was a seamless transition for Scott, where he spent over 12 years working with a variety of clients, from Fortune 500 companies to start-ups. Technology is ever changing and evolving, exploring new ways of how people can communicate and connect has and always will be a fascination of Scotts’.

Peter Klassen

partner
Mr. Klassen has spent most of his 20 year career as an IT & Operational consultant. Starting as a developer, Mr. Klassen’s roles in the development life cycle have evolved with a breadth of experience in working on projects from an initial idea to post-deployment success. He has built several delivery and methodology programs and technologies for his clients. While earning his MBA, Mr. Klassen discovered his entrepreneurial side and began to launch private ventures which enabled him to apply real world delivery training to tackle innovative technology challenges. This has developed his ability to think critically, deal with enormous impediments, and manage against real goals while facing rigid constraints. With a great work-life balance in Charleston, SC, Mr. Klassen enjoys his time with his family and friends.

Kent Movchan

partner
Having spent nearly 20 years at TONI&GUY/TIGI, Kent Movchan began his journey by graduating from the TONI&GUY Hairdressing Academy in Dallas, TX in 2002 and immediately began his career at the TONI&GUY salons in the DFW area. Kent quickly formed a reputation of providing outstanding client service and driving profitable revenue growth. The first salon he managed became the top performing salon throughout the entire company. From there, he quickly stepped into other roles within the organization and became instrumental in deploying the franchise model for their academy and salon division, along with growing their TIGI product division. In 2017, Kent accepted the position of President & COO for TONI&GUY, where he was responsible for the expansion and ongoing development of franchising, company owned units, education, marketing, and products. Under Kent’s leadership, TONI&GUY achieved record revenue growth, operation performance and profit margins that outpaced most industry peers.

As the broader digital landscape continues to change and trends come and go, we will stay the course and approach each new challenge with resilience and adaptability.

We Are

We are a group of movers. We consult, we create, we design, we develop, we market, we collaborate and we are passionate about what we do. We strive for excellence; doing ordinary things in an extraordinary way.

Our Breadth

W8LESS’s breadth of experience gives your company the most relevant, up to date technologies and strategies to separate you from your local competition with our Monthly Managed Digital Marketing Packages.

Services

No two businesses are the same, and that’s why we avoid offering a drive-thru menu of services. Instead, we take a holistic approach to adding value and growing your digital footprint.

Start The Conversation

We love to talk, but we love to listen more. Schedule some time with one of our W8LESS advisors, and let’s take the weight of your shoulders. Take a deep breath, we got you covered.

p.s. If we can't help, we will find someone who can!

Contact Us

Charleston | Dallas | Raleigh